OK. So what the heck is interactive animation?

Imagine a traditional cartoon. It plays from beginning to end, and you just sit back and watch, right? Now imagine the same animation, but you’re calling the shots. You could click on a character and they will tell you something. Or you mouse over an item that interests you, and a page of relevant information could unfold into view. Drag, tap, swipe - whatever the input, the animation will respond in real time based on your actions.

Because this active participation is more engaging and more memorable it helps our clients build better connections with their audiences.

That’s the bare bones of interactive animation – let’s dig deeper into why it’s so great…